Crafting optimizing & managing digital experiences
Driving engagement and conversion with seamless digital experiences.
Overview
Founded in 2013, Jola Marketing's data-driven, results-oriented approach focuses on lead generation, customer acquisition, and revenue growth, tailored to meet each client's unique needs and budget.
With expertise in B2B, direct, and online marketing, as well as growth hacking, marketing automation, and more, we work across multiple digital marketing disciplines to deliver measurable, high-impact results.
Our innovative, data-driven campaigns and customer experiences stand out and drive real results, as we stay on top of the latest marketing innovation and technology to help our clients navigate the ever-evolving digital landscape.
With expertise in B2B, direct, and online marketing, as well as growth hacking, marketing automation, and more, we work across multiple digital marketing disciplines to deliver measurable, high-impact results.
Our innovative, data-driven campaigns and customer experiences stand out and drive real results, as we stay on top of the latest marketing innovation and technology to help our clients navigate the ever-evolving digital landscape.
My Values
01
Honesty
I believe in openly sharing honest opinions and recommendations with clients, striving to provide them with the best possible solutions that align with their goals and objectives.
02
Transparency
I are committed to maintaining transparency in communication and processes. I proactively communicate with clients, providing clear and frequent updates on the progress of projects, campaigns, and any relevant information.
03
Learning & Education
I strive to share my expertise, skills, and industry knowledge with clients, helping them gain a deeper understanding of marketing strategies and practices. By equipping my clients with knowledge, I aim to foster their growth and enable them to make informed decisions about their marketing efforts.
"Innovation is the ability to see change as an opportunity, not a threat."
- Steve Jobs
- Steve Jobs
My Background
MARKETING CLOUD SPECIALIST - MAGNET 360
Minneapolis, MN
Responsible for delivering practical thought leadership and designing social business strategies and solutions anchored to the Salesforce Marketing Cloud platform for B2B and B2C companies. Also, responsible for contributing to the creation of service offerings and internal/external thought leadership within the digital marketing channel (social, PPC, Display, email and more).• Function as a digital marketing expert with a focus on social marketing and its implications across the organization for clients.
• Identify and articulate client goals and provide attainable solutions for social listening, engagement and advertising while maintaining original marketing plan and budget.
• Provide strategies around social listening to better understand marketing initiatives, identify product innovation ideas, improve sales approaches and identify main customer service topics.
• Guide customers to successful outcomes when engaging in social media. This includes the proactive communication on managed social media accounts and the reactive communication across all digital platforms (blogs, websites, forums, Facebook, Twitter and more).
• Expert at developing social campaign strategies for acquisition and retention on Facebook and Twitter.
• Fluent in emerging social technologies and other disruptive technologies.
DIRECTOR, DIGITAL MEDIA - LIFE TIME FITNESS
Chanhassen, MN
High-profile leadership role directing the digital channel for national/regional member acquisition and retention programs for all centers, by driving lead generation, conversion, membership and in-center sales. Worked closely with the CEO & founder, executive leadership and field management, along with a national sales team, internal/external agencies and business partners to achieve company goals.• Achieved 67% ($681M) of company’s revenue through membership dues and fees, built smart monthly marketing plans within budget and helped increase total leads an average of 32% between 2009-2011.
• Championed the strategy and development of the non-member website focused on increasing the quantity and quality of web leads. Under my direction the web channel became the largest lead source representing over 55% of all leads, up from 10% in 2009.
• Directly accountable for maintaining traffic sources to the non-member site through effective SEO ranking and other paid media opportunities and ensured all leads were properly nurtured in our CRM database.
• Managed an $18M annual budget and strategic marketing plans spanning traditional advertising, media, direct response, interactive marketing, special events and creative promotions.
• Nominated for Corporate Artistry Award, an award given to the top employee for contributing in ways that go well beyond their stated key performance indicators.
MEDIA SUPERVISOR - FALLON
Minneapolis, MN
Managed four other agencies specializing in specific media channels and two direct reports in the strategy planning, execution and reporting for all new programs for the 06 + 07 broadcast calendar. Also, held directly accountable for maintaining and managing an annual budget of $80MM.• Authored and delivered media plans and campaign presentations to effectively explain and sell ideas to meet campaign objectives.
• Measured and evaluated campaign performance for clients and competitors to determine overall campaign effectiveness.
• Accurately managed financial requirements by preparing budget forecasts, monitoring expenditures and identifying variables.
Minneapolis, MN
Responsible for delivering practical thought leadership and designing social business strategies and solutions anchored to the Salesforce Marketing Cloud platform for B2B and B2C companies. Also, responsible for contributing to the creation of service offerings and internal/external thought leadership within the digital marketing channel (social, PPC, Display, email and more).• Function as a digital marketing expert with a focus on social marketing and its implications across the organization for clients.
• Identify and articulate client goals and provide attainable solutions for social listening, engagement and advertising while maintaining original marketing plan and budget.
• Provide strategies around social listening to better understand marketing initiatives, identify product innovation ideas, improve sales approaches and identify main customer service topics.
• Guide customers to successful outcomes when engaging in social media. This includes the proactive communication on managed social media accounts and the reactive communication across all digital platforms (blogs, websites, forums, Facebook, Twitter and more).
• Expert at developing social campaign strategies for acquisition and retention on Facebook and Twitter.
• Fluent in emerging social technologies and other disruptive technologies.
DIRECTOR, DIGITAL MEDIA - LIFE TIME FITNESS
Chanhassen, MN
High-profile leadership role directing the digital channel for national/regional member acquisition and retention programs for all centers, by driving lead generation, conversion, membership and in-center sales. Worked closely with the CEO & founder, executive leadership and field management, along with a national sales team, internal/external agencies and business partners to achieve company goals.• Achieved 67% ($681M) of company’s revenue through membership dues and fees, built smart monthly marketing plans within budget and helped increase total leads an average of 32% between 2009-2011.
• Championed the strategy and development of the non-member website focused on increasing the quantity and quality of web leads. Under my direction the web channel became the largest lead source representing over 55% of all leads, up from 10% in 2009.
• Directly accountable for maintaining traffic sources to the non-member site through effective SEO ranking and other paid media opportunities and ensured all leads were properly nurtured in our CRM database.
• Managed an $18M annual budget and strategic marketing plans spanning traditional advertising, media, direct response, interactive marketing, special events and creative promotions.
• Nominated for Corporate Artistry Award, an award given to the top employee for contributing in ways that go well beyond their stated key performance indicators.
MEDIA SUPERVISOR - FALLON
Minneapolis, MN
Managed four other agencies specializing in specific media channels and two direct reports in the strategy planning, execution and reporting for all new programs for the 06 + 07 broadcast calendar. Also, held directly accountable for maintaining and managing an annual budget of $80MM.• Authored and delivered media plans and campaign presentations to effectively explain and sell ideas to meet campaign objectives.
• Measured and evaluated campaign performance for clients and competitors to determine overall campaign effectiveness.
• Accurately managed financial requirements by preparing budget forecasts, monitoring expenditures and identifying variables.
Jola Marketing helps you acquire, retain and grow more customers.
Established in 2013, Jola Marketing excels in data-driven, result-oriented strategies for lead generation, customer acquisition, and revenue growth.
We specialize in B2B, direct, and online marketing, employing growth hacking, marketing automation, and other techniques to drive impactful outcomes.
Our innovative campaigns and customer experiences leverage the latest marketing technology, ensuring our clients thrive in the dynamic digital landscape.
We specialize in B2B, direct, and online marketing, employing growth hacking, marketing automation, and other techniques to drive impactful outcomes.
Our innovative campaigns and customer experiences leverage the latest marketing technology, ensuring our clients thrive in the dynamic digital landscape.