Inbound Marketing Consultant Overview

Inbound marketing is a marketing strategy that utilizes many forms of marketing to attract potential customers - content marketing, blogs, SEO, social media and more. The goal is to attract new visitors then guide them through your lead funnel to convert a visitor into a customer.

Paid Search and Social Campaigns

Using paid placements on Google, Facebook and other paid channels to attract current and potential customers to content and promotions. It's important to know the differences between the various channels to ensure you're reaching the right people or buyer personas to achieve your goals.

Facebook Ads - Interest and Audience Targeting

Google Adwords - Search, display and remarketing

Organic Search

Ensuring the major search engines can crawl and rank important content. This requires focusing on technical Search Engine Optimization as well as On-Page and Off-Page SEO.

Ensuring websites are crawl-able with few technical errors

Identify high traffic keywords and improve current rankings to drive incremental traffic to the website

Monitor website performance for errors and warnings

Content Marketing

Helping to create high-quality content that is relevant to the user on a consistent basis. Most often, we work with your marketing team to understand your goals and help suggest new content or content topics to add to your current marketing plans. This could be new pages, new sections or maybe as simple as a blog post.

Content structure and location of owned assets

Identify key content types and develop distribution strategy for that channel - social media, blog posts, website content and more

Marketing Automation

Leveraging the use of marketing activities to ensure the right message is delivered to a person exactly when they expect it. Whether you're using a large marketing automation platform tool (Hubspot, Marketo, Salesforce, etc.) or a smaller tool (Zapier, Integromat, etc.) we can help deliver the right message to your customer/prospect.

Guiding users through sales and lead funnels using emails and other triggered communication channels

Marketing Analytics

Centralizing all activity in one view regardless of where the data is stored gives you a clearer picture of performance across all inbound marketing tactics. This includes marketing campaigns, email marketing, business data, and website analytics.

Identifying the marketing and business metrics that are the most important and surfacing them via reports and dashboards.

Creating data relationships and visualizations that other agencies/tools can not

Utilizing Tableau for reporting and visualizations


I would love to learn more about your business challenges and offer suggestions how Jola Marketing can be your Inbound Marketing consultant.