Paid Search and Social Campaigns

Using paid placements on Google, Facebook and other paid channels to attract current and potential customers to content and promotions.

Facebook Ads and Remarketing

Google Adwords - Search, display and remarketing

Organic Search

Ensuring the major search engines can crawl and rank important content. This requires focusing on technical SEO as well as On-Page and Off-Page SEO.

Ensuring websites are crawl-able with few technical errors

Identify high traffic keywords within a business segment and improve current rankings for that high traffic content

Monitor website performance for key SEO errors and warnings

Content Marketing

Helping to create high-quality content that is relevant to the user on a consistent basis.

Content structure and location of owned assets

Development of current and future blog post content

Identify key content types and develop distribution strategy for that channel

Marketing Automation

Leveraging the use of marketing actions to ensure the right message is delivered to a prospect/customer exactly when they expect it.

Automating messages to current customers and prospects

Guiding users through sales and lead funnels using emails and other triggered communication channels

Leveraging Hubspot, Salesforce Marketing Cloud and other market leaders for automation

Marketing Analytics

Centralizing all activity in one view regardless of where the data is stored. This includes marketing campaigns, business data, and website analytics.

Identifying the marketing and business metrics that are the most important and surfacing them via reports and dashboards.

Creating data relationships and visualizations that other agencies/tools can not

Leveraging Tableau for visualizations and reporting

A TRUSTED PARTNER

I would love to learn more about your business challenges and offer suggestions how Jola Marketing can help you and your website.